Hello Red Cross bloggers! I hope you’re having a good Fall. I love Fall in Michigan – it’s my favorite season. I like any change of season, actually, and speaking of change, I have been learning about The Measles Initiative, whose tagline is “There is change in your pocket.” Since 2001, the American Red Cross has been partnering with a number of organizations to fund and support “mass vaccination campaigns and disease surveillance around the world.”
With that said, I have created a Red Cross club project connected to The Measles Initiative that has two goals. The first goal: to strengthen the relationships between American Red Cross Clubs in the Southeastern Michigan region. We have a geographically and socially diverse Red Cross region. Did you know that the Southeastern Michigan region spans 7 counties? Wayne, Oakland, Macomb, Washtenaw, Lenawee, Monroe, and St. Clair. So, we have ties from Monroe to Macomb. Do you know anyone personally from these counties? You could be doing the exact same projects, experiencing the same successes or challenges and not even know it. At the Red Cross, we think that unity is really important – we are one Red Cross. We believe that collaboration is a powerful tool and agent of change. We think this helps raise awareness and increases the number of lives we can affect.
An example of a project that would be easy to collaborate on is The Measles Initiative. Two clubs fundraise competitively, with the same start and end date, perhaps choosing the same week, for The Measles Initiative. The clubs sell and wear lapel pins; they could have a pocket change drive under the Measles Initiative banner of “There is Change in Your Pocket”; they could sell baked goods at their schools, and recruit donors (because you can donate as an individual to The Measles Initiative). This letter contains some of these ideas.
Finally, the clubs could find a way to evaluate and celebrate the project’s completion. One way to do this would be to find a date that works for both of the clubs to meet and have a social event to discuss and celebrate completion of the project. Another way could be to set aside time in a club meeting to conference call one another. A third possibility could be for the group officers schedule a time to meet and discuss the outcome for their respective club. Additionally, each club could write an update or newsletter, with pictures and reflections to send to the other club or write a newsletter with the partnering club about your project. This newsletter could be distributed to the club’s broader community, such as a school.
Lastly, you don’t have to do The Measles Initiative – that’s just a suggestion. Here are the steps a club could take to ensure that a different project would have a similar “flavor”:
1. One club “partners” with another club for a project.
2. Two clubs agree to do a similar, the same type of, or even one, project together. Resources for suggested Red Cross club projects are available online and through contacting the Youth Coordinator.
3. The two clubs plan and run the project, with benchmarks along the way, check-points at which they will update one another.
4. The clubs will evaluate and celebrate the project’s completion together, through a party, social event, or creating a newsletter together.
I hope these ideas are encouraging, and I look forward to seeing how Red Cross clubs from across our region choose to reach out, make a difference, and be agents of change in local communities and the world!
Contact me for more information:
Lynne May
MSW Intern
American Red Cross, Southeastern Michigan Region
mayly@usa.redcross.org




